Design Thinking for Business Analysts


1 days


In this hands-on, one-day course, you will get practical and proven techniques for incorporating Design Thinking in your organization, Project and Business Analysis activities. Design Thinking revolves around understanding the people for whom you’re designing products or services. It means getting early involvement in the project, asking why instead of how as a first question and creating stakeholder buy-in right from the start. Design Thinking will help you to design the right things, and to design things the right way.

This training will give you an introduction to Design Thinking for Business. Design Thinking is a collection of many different methods and tools that are used to design and rethink services and products. It helps to define scope and project definition which is supported by all stakeholders. Design thinking involves learning with your hands; so expect to learn while doing.

Course Objectives

Upon completion of this course, participants will have a solid foundation to get started with Design Thinking. You will have a good understanding of Design Thinking, you will have learned new methods to gather requirements and you will have a toolbox at your disposal to do everything in your power to avoid building things that people simply do not use.

After attending this course, you will:

  • Have experienced what Design Thinking is

  • Understand why and how Design Thinking helps to design and rethink services

  • Understand the importance of user empathy, stakeholder involvement early in the process

  • Be able to define a problem

  • Know how Design Thinking helps to define scope

  • Know the importance of early user involvement and low-fi prototypes


There are no prerequisites for this course, but this course is especially interesting for people with the following profiles:

  • People who want to make sure that things are built in the right way

  • Business analysts, Service Designers, Project Managers, or any other person involved in designing or rethinking services

This is a BYOD (Bring Your Own Device) training. Please bring your own laptop to the course.

Course Content

  • Why design thinking is important

  • What is design thinking?

  • The phases and principles of design thinking

  • How to define scopes

  • The importance of design thinking

  • Problem analysis and creating problem statements

  • Creating stakeholder buy-in

  • User empathy

  • User journeys

  • Validating assumptions

  • Low-fi prototyping and user testing

Meet the trainer

Zoë Duflou.png

Zoë Duflou

Coffee, processes and Service Design. Everything user centered. I like experiences that are frictionless, and crazy messy workshops. Being what people like to call a T-shaped profile, I combine a background in Economics and didactics with +10 years of experience in consultancy. I like being on the fuzzy front end of design, when the ideas emerge, the concepts are tested, and the clients are really involved. Pairing it with the analysis skills to really get those great ideas implemented. Nothing more annoying than great ideas not getting implemented, right?

As a trainer, I like to combine all didactic methods. After all, everyone learns differently. Some learn by listening, some by doing. Some learn from discussion and others from examples.


Enroll here

Training cost

1.650 EUR (VAT excluded) per person

Practical details

From 9 AM to 5 PM




De Villermontstraat 9
2550 Kontich

This training in-company?

Upon your request we can organize this training for you.